Always New Procedures and Advancements in Innovation
April 21, 2014
Happenings at BreatheAmerica
by Jamie Phillips, VP Marketing – BreatheAmerica
Recently I came across an article in the Wall Street Journal (WSJ) titled “Lung Disease Treatment Without Major Surgery.” As I read the article, I was struck by the way in which new advancements in technology and medical procedures seem to be constantly changing the landscape of modern healthcare. This particular article dealt with a new procedure for treating COPD, which is one of the diseases that we treat in our BreatheAmerica centers around the country.
The article quoted some facts and figures that many of us who deal with this disease on a daily basis are already aware of, namely that:
- “More than 15 million people have been diagnosed with COPD… millions more may be unaware that they have it.”
- “The disease is the third leading cause of death in the US, after heart disease and cancer.”
- “COPD costs nearly $30 billion in direct health care expenditures.”
Many of us read these statistics without pause, and move on to the next thing on the list. We need to stop for a moment and make sure that we understand this. More than 15 million people have been diagnosed with a disease which is the third leading cause of death in the country and is costing $30 billion dollars. That’s significant. That needs to change.
At BreatheAmerica we are working to reduce these costs, while providing quality care and improving the outcomes associated with that care. New procedures like the one mentioned in the article provide new opportunities for care that may prove more effective and less costly over time. The takeaway for me after reading this article was that people who are suffering from these symptoms or diseases can find answers and treatment that can significantly improve their quality of life and reduce their medical expenses. Key to finding these answers and treatments is connecting with medical experts who can evaluate each individual patient’s condition and provide a definitive diagnosis and individualized treatment plan. That activity is at the core of all that we do in our BreatheAmerica centers, and it’s transformational. Patients are changed when they come see us because we know the full range of treatment options available, including the newest innovations in medical care.
The article goes on to say that, “once the lungs are damaged it isn’t reversible,” and that “most patients are managed with the use of inhaled medications called bronchodilators, oxygen, and pulmonary rehabilitation.” With all of these treatment options available, and an ever increasing range of new treatment options on the horizon, it only makes sense to visit with the experts at our BreatheAmerica centers, in a warm, welcoming, and friendly environment, to begin your journey on the path to breathing easier. We help people navigate these complex and often complicated waters to discover a life of feeling good again.